Graphic design can be used by companies to promote and sell products through advertising, by websites to convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, among other things.
To better understand the meaning of graphic design, it is important to be aware of the elements and principles that make up design. Elements are used in conjunction or opposition with each other to create visually striking and impactful designs.
Graphic designers also adhere to the principles of design, which are essentially a set of guidelines that help a design achieve effective composition. These basic principles aid in creating balance and stability for the piece of work.
As mentioned earlier, there is no single graphic design meaning. Graphic design is composed of many fields and specializations, ranging from print and web design to animation and motion graphics. Graphic design offers opportunities and options for individuals of almost any interest.
With technological advancements introducing new types of graphic design, there has also been an emergence of new graphic design jobs. This evolution has changed the entire landscape of careers in this field.
So with that said, what are some common graphic design job titles? We analyzed more than 30,000 job postings calling for a graphic design degree over the past year.2 The data helped us determine the most common job titles:
As you can see, once armed with the proper knowledge and training, there are several graphic design job options out there. You have the ability to cater your career to your personal skills and interests.
Once this happens the product is launched, but the design process is not over. The design will be continually tested and user feedback will be taken, thus beginning a new round of user research. Future improvements to the design will be made based on this feedback.
Once you have those skills, you can start to work them into your graphic design work (because user experience design can inform graphic design just as much as it can inform product design) and start to tailor your CV to highlight your UX skills as well as your graphic design skills.
We also offer a bunch of other courses (32, and constantly growing!) to help you further develop your skills in UX design. The good news is that with a low annual fee, you get access to all of our courses for a year with no additional charges, and you get access to our community too.
We also offer some awesome networking opportunities to both our members and non-members too. Members can join our global community of UX professionals in the many discussion groups and forums that we provide; we have the largest specialist design community on earth so there are plenty of opportunities to be uncovered there. For members and non-members, we also have local group meetings in many places around the planet. These meetings are completely free to attend and are a great way to meet people doing UX in your home town or city. Find out more at our Community page.
While the focus is on the practical application of user interface design patterns, by the end of the course you will also be familiar with current terminology used in the design of user interfaces, and many of the key concepts under discussion. This should help put you ahead of the pack and furnish you with the knowledge necessary to advance beyond your competitors.
So, if you are struggling to decide which user interface design pattern is best, and how you can achieve maximum usability through implementing it, then step no further. This course will equip you with the knowledge necessary to select the most appropriate display methods and solve common design problems affecting existing user interfaces.
Though they often overlap, each type of graphic design requires specific sets of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.
A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
Visual identity design is one of the most common types of design. Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media. They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors.
Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.
Marketing designers need excellent communication, problem-solving and time management skills. In addition to being proficient in several graphic design, layout and presentation apps, they must also be familiar with production for print and online environments. Entry-level positions in this area are a great way for new designers to learn processes and acquire valuable skills and experience.
UI designers specialize in desktop apps, mobile apps, web apps and games. They work closely with UX (user experience) designers (who determine how the app works) and UI developers (who write code to make it work).
Graphic designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and illustrations. Publication designers may work as freelancers, as creative agency members or in-house as part of a publishing company.
Publication designers must possess excellent communication, layout and organizational skills. In addition to graphic design expertise, they need to understand color management, printing and digital publishing.
Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand.
Motion graphics designers begin by developing storyboards and then bring their concepts to life with animation, video and traditional art. Depending on the industry, a strong working knowledge of marketing, coding and 3D modeling can be definite assets.
Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate. Environmental design is a broad type of design, here are some examples:
Wayfinding is a specific type of environmental graphic design that consists of strategic signage, landmarks and visual cues that help people identify where they are and where they need to go so they can get there without confusion.
Environmental graphic design is a multidisciplinary practice that merges graphic, architectural, interior, landscape and industrial design. Designers collaborate with people in any number of these fields to plan and implement their designs. Because of that, designers typically have education and experience in both graphic design and architecture. They must be familiar with industrial design concepts and able to read and sketch architectural plans.
Here are some useful tutorials that will help you improve your graphic design skills. Youtube is also a great resource for finding more design tutorials. But the best way to learn is to keep practising!
There are lots of different design programs for students who want to become graphic designers. The National Association of Schools of Art and Design accredits institutions that have art and design programs, including universities, postsecondary colleges and independent institutes. You can look through their directory here.
seen the the great overview you gave to us, makes me appreciate over and over and over. i have taken a step by including graphic design to be my schedule curriculum . over past years i was engaged into these other arts like the word,art and culture; and i strongly feel to take this into anther paradigm shift. for i know it transforms and changes the perception of the world around us . thank you once more ..
Great information.I would like to do this work as a freelancer. I have experience in this field and I work on Canva. Can someone help me out?I have interest in marketing graphic design and also in packaging design.
At Element Graphics, our team combines the skill and expertise acquired over 29 years of experience in the sign and vehicle graphics industry. Using the highest quality materials and state of the art equipment, we ensure we provide our customers with the best product we can offer. Our designers and installers work personally with our customers from concept to completion so you can be assured you will be involved every step of the way. 041b061a72